About Us

Welcome to reroot — where ancestral wisdom meets modern wellness.

Reroot began not in a boardroom or lab, but in my humble kitchen in Minnesota, with a pot full of bubbling beef suet and a curious mind. After sourcing 100% grass-fed, grass-finished beef from a local farm, I was offered the suet and decided to render it down. What happened next felt like a miracle — the eczema that had stubbornly lingered on my fingers for years began to heal. No fancy chemicals. No prescriptions. Just pure, rendered beef tallow — a sacred fat revered by our ancestors for generations.

That unexpected healing led to experimentation — blending tallow with other natural ingredients like raw local honey for loved ones, including a sister with a growing baby bump. The results? Glowing skin, zero stretch marks, and a realization that we’ve strayed too far from the simplicity and wisdom that once sustained us.

So reroot was born.

We believe modern problems require ancient solutions, updated with a touch of modern sensibility. At reroot, we’re on a mission to strip away the synthetic chaos of today’s personal care and reintroduce the power of natural clarity. We craft every product with reverence — for the earth, for the body, and for the generations who came before us. Every balm, bar, and blend is made with real ingredients you can pronounce, sourced responsibly from regenerative farms, and tested on willing humans (never animals — we love animals).

Our Goal

To reroot humanity — one balm, bar, and brushstroke at a time.

Our goal is to create a global movement that empowers people to reroot themselves in ancestral wellness. That means:

  • Reviving ancient practices with the help of modern science.
  • Offering pure, effective products made from ingredients your great-grandma would recognize.
  • Educating and inspiring self-sufficiency, so people can take their health and homes back into their own hands.
  • Championing transparency and integrity, because trust is earned — not bought.

We’re not here to hop on trends. We’re here to start a quiet revolution. A return. A rerooting. 

Let’s reroot(return to our roots), together.

Mike, Tully, Danielle & the Reroot Family